DREAMING OF OLYMPIC GLORY THANKS TO NEW PARTNERSHIP WITH THE UK’S MOST RECOMMENDED BED RETAILER
15th November 2019
GB Taekwondo stars are dreaming of future successes on the international stage helped by a new commercial partnership secured by Team GB.
Used to fighting on the mats of the world, the Manchester trained squad now have mattresses to boost their chances of glory, hopefully at next year’s Tokyo Olympic Games.
While the deal with the UK’s most recommended bed retailer, Dreams, will be conducive to good night’s sleep, it will also leave the fighters, including double Olympic gold medallist, Jade Jones and triple world champion, Bianca Walkden, wide awake for action.
Matt Archibald, Chief Executive Officer for GB Taekwondo, said: “We are delighted, as an organisation, to benefit from Dreams becoming an official partner of Team GB.
“It’s rare for our athletes to be caught napping when they step out into the competitive arenas.
“And we certainly hope that’s the case at Tokyo 2020 when we look to build on three medals won at Rio 2016.
“But rest and recuperation is every bit as important as physical training and this partnership will see luxury mattresses supplied to athletes’ houses to ensure that rest is prioritised.”
With the Games under 10 months away, Dreams and Team GB will work closely together to further prepare for Tokyo 2020.
Since being established in 1985, Dreams has become the UK’s leading bed specialist, making 160,000 beds annually.
Team GB and Dreams’ sights are firmly set on planning for Tokyo 2020, with the first activation of the partnership due to land in early March.
Mike Logue, CEO at Dream’s commented: “We’re delighted to become the first-ever Official Sleep Partner of Team GB in the run-up to and throughout the 2020 Olympic Games in Tokyo.
“We pride ourselves on being a great British brand as we make, sell and also deliver our Dreams beds – setting us apart from the competition and making us the best and most natural fit for the nation’s most loved sports team.
“As the UK’s most recommended bed retailer, we’ve been helping our customers sleep better for over 35 years and this new and exciting partnership will see us utilise our wealth of knowledge and expertise to aid Team GB athletes’ rest and recovery, helping them to reach their full potential and be able to perform to the best of their ability.”